About Us

Okay, so here’s the deal… we started It’s Joocee because honestly, why is self-pleasure still treated like some big secret? 🙄

It’s 2025, and we think it’s about time we all stopped whispering about it and started having a bit of fun instead.

We wanted to create a brand that feels like your cheeky best friend—the one who makes you laugh, tells you the truth, and reminds you that pleasure isn’t weird or shameful (it’s actually pretty bonkers amazing).

Our toys are here to help you explore, feel good, and enjoy yourself—whether you’re flying solo or having fun with someone else. No embarrassment, no cringe… just good vibes, lots of laughs, and plenty of pleasure.

So yeah, that’s us. It’s Joocee—because your body deserves joy, and pleasure should never be a taboo. 💕